New Lowara Network in Saudi Arabia

03.05.2004

Lowara announces it is now dealing in the Kingdom of Saudi Arabia with a new network. In fact since 2002, Lowara started to distribute the product in Saudi Arabia with Ahmed Ramadhan Juma Est., company.

Ahmed Ramadhan Juma group is one of the oldest business establishments in the Arabian Gulf region, with headquarters in Dubai its business spread all over United Arab Emirates, Saudi Arabia and Oman.

In Saudi Arabia, with a head office in Riyadh, and two branch offices in Jeddah & Dammam and with well-planned distributor network, they are reaching all sectors of the pump business. Their trading section is separated in to retail sales and projects sales.

All their showrooms located at strategic locations are a one-stop-shop, offering "total solutions and convenience of access" to the customers. Through the Retail Showroom, network of professional-third-party sales-outlets and with their Projects Division, they offer a complete menu of consultancy for customers to select the right products and provide total solutions.

The network of showrooms is much more than point of sale or display areas. All the showrooms have the same facilities -Customer-friendly setup, easy-to-select product placement, affordable prices, and continuously trained Sales Consultants who are well aware of the product range and applications.

The Projects Department has specialists who visit the customers at their sites to study their requirements and recommend suitable products for the right application.

The Projects' sales Engineers and Technical Sales Representatives at ARJ-CENTRES are specialists who study the customers' requirements and offer Total Solutions.

With in house facilities to fabricate booster pump sets, water transfer pump set, fire-fighting pump set and irrigation pump set, they are fully geared up to supply the required pump set.

A total of 36 members highly motivated professional are totally dedicated for the Saudi market, and their knowledge is regularly updated by providing continuous training, both in house and external to acquire new skills to help them serve the customers in a better way. Training is also provided to the clients' representatives, product seminars are conducted for the engineers regularly at the head office and on the site or client premises.

Recently in April 2004 Lowara with the collaboration of ARJ organised Seminars in Kingdom of Saudi Arabia. In Riyadh on April 3,2004, at "Four Seasons Hotel" about 100 consultants, contractors and dealers attended the a very successful seminar. In Jeddah on April 6 at the new "Hilton Hotel", another seminar with about 120 attendees as been organised with a great response from the Consultants, Contractors, Dealers and Ministry.

About Lowara

Lowara Srl, Montecchio Maggiore (Vicenza/Italy), which is part of the ITT Industries group, is a leader in the manufacture of hydraulic pumps and water handling and control systems. It has 920 employees in Europe, 715 operating in Italy. In 2003 its consolidated sales totalled about 167 million euro, or over 189 million dollars.

ITT Industries, Inc. supplies advanced technology products and services in key markets including: fluid and water management including water treatment; defense communication, opto-electronics, information technology and services; electronic interconnects and switches; and other specialty products. Headquartered in White Plains, NY, the company generated $5.63 billion in 2003 sales and employs approximately 39,000 people around the world.

In addition to the New York Stock Exchange, ITT Industries stock is traded on the Midwest, Pacific, Paris and Frankfurt exchanges.

Source: Xylem Inc.

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