MCE – It is Full Steam Ahead for the 2018 Edition
The organisation is moving up into high gear for the 41st edition of MCE – Mostra Convegno Expocomfort – the world’s leading biennial exhibition dedicated to residential and industrial installations, air-conditioning and renewable energy, enlivening the halls of Fiera Milano from 13th – 16th March 2018.
Mostra Convegno Expocomfort
Technological innovation in terms of products, systems and solutions for comfortable living and strong internationalism, reign once again as the undisputed protagonists of MCE 2018, reaffirming the event leading position in an even more global context. Right now, MCE - Mostra Convegno Expocomfort 2018 has registered over 1,100 direct exhibitors. It has all it took to be a success. Many new companies choosing the show to make their debut, some big names making a comeback and a sharp rise in foreign exhibiting companies. In particular, the display area dedicated to air-conditioning, refrigeration and hardware sectors is almost completely sold out. Excellent performance for sanitary technology, water treatment, heating and renewables too. In total, over 80% of the exhibition spaces have already been pre-booked.
MCE 2018 will once again be an ideal showcase that will take visitors on a journey through the most innovative technologies for energy efficient management of the built environment (commercial, residential, and industrial), from a single flat to a block of flats, from public buildings to industrial plants. A unique opportunity for all players in the global HVAC&R systems market; from manufacturers of high-tech solutions to wholesalers and retailers, designers and installers, to discover novelties and the leading sector trends.
“MCE mirrors and accompanies the evolution of a robust industrial sector that is very attentive to innovation - stated Massimiliano Pierini – Managing Director of Reed Exhibitions Italia – an industry that sees in MCE an ideal platform, generating new contacts and building new business. This motivates us to find out new tools to support our customers: exhibitors and visitors. To this purpose, MCE 2018 has launched a complimentary business matchmaking service, an online platform. This tool will allow exhibitors and pre-registered attendees to create a detailed personal profile, prioritize the categories and products they are interested in, search through recommended contacts, and organise their schedule so they can make the most of their time at the show. We are aiming to offer our participants a bespoke service as well as offer new networking opportunities.”
Amongst the new features in store for MCE 2018, some previously announced, as the Country Partner initiative, that sees India as a special guest of this year’s edition, one of the most promising and dynamic markets for European and Italian businesses – Indian companies have so far occupied more than 600 square metres of exhibition space. Moreover, the launch of BIE – Biomass Innovation Expo that will add value to MCE entrepreneurial network focused on dealing with energy efficiency and other currently in progress.
MCE 2018, as usual, will offer a busy programme of conferences, workshops, cultural and scientific events in collaboration with the main trade associations coordinated by the Scientific Committee of Energy & Strategy Group, Polytechnic University of Milan, chaired by Professor Vittorio Chiesa. Once again, That´s Smart will be one of the strengths of MCE 2018, a workshop format combined with an exhibition space located in Hall 2/4, dedicated to building automation, domotics, smart metering, smart grids, renewable electricity, and remote plan management app. A unique event, highlighting the synergy between electricity and installation technology, energy saving technologies and integrated intelligence systems to allow the construction of energy efficient, comfortable, connected, affordable buildings.
Source: Reed Exhibitions Ltd.