Tsurumi Pumps: New Drive in European Business

05.02.2020
At Tsurumi, not only the pumps are running smoothly, but business is also flourishing: In Great Britain, the pump manufacturer took over a well-known supplier at the turn of the year.
Tsurumi Pumps: New Drive in European Business

Good mood among the pump experts: the manufacturer Tsurumi is making the British supplier Obart Pumps its fifth sales office in Europe. In the picture Daniel Weippert, Matthew and Jamie Hill (from left to right) (Image source: Tsurumi)

"Obart Pumps has done a lot for our brand in the British market. To take the next step together in order to grow further was obvious for both sides", explains Daniel Weippert, Managing Director of Tsurumi Europe. His company has agreed to become a majority shareholder in Obart.

For over 40 years, the dealer from Maidstone, south-east of London, has been supplying the Kingdom with Tsurumi's construction and waste water pumps. The company is regarded as a large and experienced supplier, with whom Tsurumi has been working for many years.

Environmental protection

"Our UK customers will benefit from this merger," said Matthew Hill, Managing Director of Obart. "We can now offer them even more  expertise and product choice". Hill will continue to lead the company.

Obart is one of the few pump dealers with WEEE registration in the national market, and strong in environmental protection, says Hill. This topic is becoming increasingly important to many customers. It has always been a concern of Tsurumi, too: hydraulic and energy efficiency, repair-friendly modular design and biodegradable lubricating oil are features that many customers appreciate in the products. Together with the long service life of the pumps, they have probably contributed to making Tsurumi the global market leader in the construction sector. In its country of origin, Japan, the manufacturer operates the largest pump production in the industry. The company slogan "Stronger for longer" is intended to underline the company's performance claim.

In 44 European countries

It also became known that Tsurumi wanted to be more present in France. A visible step is the renaming of its sales company CE2A to Tsurumi France S.A. Following the new addition in Great Britain, Tsurumi Europe now has five subsidiaries - also present in Belgium, Sweden and Spain. In addition, there is a dense network of hundreds of dealers who also offer advice and service.

The European business is controlled from Düsseldorf, Germany. It covers 44 countries in the European and neighbouring economic area. Last year went well for the manufacturer, who was able to increase its sales. One factor in its success is the sheer size of its product range: in Europe alone, some 700 pump types are available for a wide range of applications. So, wherever a drop of water flows, Tsurumi is a helpful contact. The technology used is remarkable: the pumps move up to 30 m3 of water per minute or push it vertically up to 216 m. More at Tsurumi.eu and Obartpumps.co.uk on the Internet.

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