Mitsubishi Electric Automation, Inc. Promotes Sloan Zupan to Senior Director of Corporate Marketing
Sloan Zupan to lead Mitsubishi Electric Automation, Inc.’s marketing efforts through strategic marketing, product management, and product marketing. (Image source: Mitsubishi Electric Automation, Inc.)
In his role of senior director of corporate marketing, Sloan Zupan will lead a transformed marketing department at Mitsubishi Electric Automation. He will oversee marketing efforts in several spaces, including strategic marketing, product management, and product marketing. In his 16 years at Mitsubishi Electric Automation, Zupan has held titles such as product manager for software, programmable automation controllers (PACs), controllers and human-machine interfaces (HMIs), senior marketing manager, and director of corporate marketing. Since his start the organization has grown significantly not only in revenue but also in process improvements, marketing technology adoption and capabilities. Before joining Mitsubishi Electric Automation, Zupan held positions at Schneider Electric and EESCO, a division of WESCO Distribution.
“I have asked Sloan Zupan to lead the Marketing department as the Senior Director of Corporate Marketing,” said Milton Coleman, senior vice president of sales and marketing at Mitsubishi Electric Automation, Inc. “Sloan has been with the organization for 16 years and has held many positions within Marketing, which makes him the ideal person to drive Marketing’s innovation and transformation.”
“Mitsubishi Electric Automation’s vision is to be the most customer and market centric supplier,” said Sloan Zupan. “We want to drive deeper engagement and create greater value in our relationships with customers. The Marketing organization plays a key role in the fulfillment of this vision.”