Beijer Ref and Bitzer Have Renewed Their Partnership Agreement


Wholesaler Beijer Ref AB and compressor specialist Bitzer have renewed their partnership agreement for the upcoming three years. Their long-term cooperation ensures the worldwide growth and presence of both companies.

Beijer Ref and Bitzer Have Renewed Their Partnership Agreement

Beijer Ref and Bitzer have been working together for many years. On 3 July 2018, both companies signed a contract renewal confirming this long-term cooperation. Gianni Parlanti, Board Member and Chief Sales and Marketing Officer at Bitzer, states: ‘We are looking forward to the next three successful years together with Beijer Ref. High-quality Bitzer products are in demand around the world, and this cooperation is beneficial for both companies due to the Beijer Ref distribution network in Europe, Asia, Africa and New Zealand. Our partnership improves the availability and choice of Bitzer products for Beijer Ref customers beyond European borders.’

The new contract covers 44 associated Beijer Ref companies, six of which are located outside Europe. At Beijer Ref, experienced refrigeration engineers work together as specialists for consultancy, sales, storage and dispatch in order to ensure smooth distribution of refrigeration and air-conditioning equipment and their associated components. In the future, Beijer Ref will also continue to offer the complete range of Bitzer products and will present them through a variety of media channels as well as at trade fairs. As part of the contract, Bitzer will continue to support its partner with a number of measures.

Beijer Ref and Bitzer signed a three-year agreement. Pictured (from left to right): Erik Bucher (Bitzer Director Sales Refrigeration), Gianni Parlanti (BITZER Board Member and Chief Sales and Marketing Officer), Per Bertland (CEO and President at Beijer Ref AB) and Simon Karlin (COO and Executive Vice President at Beijer Ref AB) (Image: Bitzer)

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