A new, stronger identity for Flygt products

29.05.2002

At IFAT 2002, in May, ITT Flygt has presented its new product identity. All pumps and mixers have now a uniform identity so they look like they belong to the same family, and at the same time they will have a unique identity, differentiating them from competitors.

Very shortly, all Flygt products will have a brand new identity.

Today, more and more of the products are manufactured in materials that do not need painting – like stainless steel and aluminium. To match these materials, all cast iron products will now be painted grey. The Flygt identity will be emphasised by a blue, reflecting sticker with the company logotype.

There are two major considerations behind the implementation of this new identity programme: Firstly, all products will now have a uniform identity, so that they really look like they belong to the same family. Secondly, as so many customers consider Flygt products unique from a performance point of view, Flygt pumps and mixers should have a unique identity that differentiates them from the competition.

About ITT Flygt

As the world leader of submersible pumps, mixers and accessories ITT Flygt has been producing products within this field since the 1940's, when Sixten Englesson invented the first submersible drainage pump. The company has since grown to a worldwide corporation, operating in over 130 countries. Throughout the last half century ITT Flygt has continued to lead the submersible industry, with inventions such as the submersible mixer, the submersible sewage pump, and the banana blade mixer.

Flygt was founded in 1901 and became a part of the ITT Group in 1968. ITT Flygt has over 4000 employees, of which 2500 are employed outside of Sweden. At year-end 2001 ITT Flygt had a turnover of approximately USD 640 million.

Source: Xylem Inc.

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