DAB Pumps Launches Next-Generation POS Design for Merchants

The initiative brings a fresh, cohesive look to DAB’s in-store and small-exhibition environments. It includes a series of modular display kits, branded desks, cube systems and backdrops designed for ease of transport, simple assembly and maximum visual effect – ensuring DAB’s professional image is consistent across every merchant branch and event space worldwide.

The new design approach is part of DAB’s commitment to supporting its merchant network with resources that help drive awareness, engagement and sales on the trade counter. From quick-fit countertop cubes and roll-up graphics to complete pallet-based product areas, the range can be adapted to suit spaces of all sizes and product focuses - from wastewater and HVAC to boosting and circulation.

“Merchants play a vital role in how installers and end users experience the DAB brand,” says Adam Ferneyhough, Country Director for the UK & Ireland. “Our new display design is about making that interaction more engaging, professional and easy to manage. By giving our partners flexible, well-designed materials that reflect our global identity, we’re helping them showcase DAB products in the best possible light, whether that’s on a trade counter, at a breakfast morning or a regional event.”

Each display element has been carefully engineered for practicality as well as presentation. Lightweight but durable materials, modular connections and intuitive assembly make installation fast and straightforward. A virtual configurator tool will also allow merchants to visualise and tailor their layouts digitally before setting up in branch.

The new POS is now being introduced to DAB’s UK merchant partners, complete with practical assembly guides, training materials and video tutorials to support installation. The project marks the latest step in DAB’s ongoing investment in its merchant network - providing tools that make in-branch selling simpler, more consistent and more visually impactful, while reinforcing quality across the supply chain.