DAB Pumps Marks 50 Years with ‘Pop the Future!’ Celebration in Italy

16.10.2025
DAB Pumps has marked its 50th anniversary in true style – hosting Pop the Future!, an exclusive event in Italy that celebrated the company’s past while setting out its ambitions for the decades ahead.
DAB Pumps Marks 50 Years with ‘Pop the Future!’ Celebration in Italy

DAB Pumps Marks 50 Years with ‘Pop the Future!’ Celebration in Italy (Image source: DAB Pumps S.p.A.)

More than 1,400 members of the DAB team, representing almost 50 nationalities, came together for what proved to be a night to remember. The event was full of energy and pride, as the company reflected on its five decades of innovation and looked confidently to the future.

Central to the celebrations was the unveiling of DAB’s new brand payoff: “making water easy.” Those three words sum up the manufacturer’s philosophy – taking complex water management challenges and making them simple, efficient and reliable for professionals and homeowners alike.

Guests also got a glimpse of what’s next with the reveal of EsyBox Pop, DAB’s latest home pressurisation system. Compact, elegant and intelligent, it represents a new generation of smart solutions for domestic water control and performance.

There was also a moment of reflection on the company’s heritage, with special addresses from Poul Due Jensen and Sandro Stramare. Both paid tribute to the DAB People – the driving force behind the brand’s success – whose passion and dedication have shaped the company’s story and continue to define its future.

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