The Evolution of MCE 2026: A New Claim and a New Logo Go Hand in Hand with the Focus on Energy
Image source: RX Global
MCE - Mostra Convegno Expocomfort is preparing for its next edition in March 2026 at Fiera Milano-Rho, with the theme of Energy and Evolution.
Once again, MCE proves to be attentive and receptive to developments in the HVAC+R, renewable energy, energy efficiency and water sectors, anticipating and guiding the trends that will influence the future market. The new claim for the exhibition, "Energy is Evolving", places energy at the heart of the innovation process, influencing and guiding all those involved in Europe's leading event for HVAC+R and water solutions.
Also new is the key visual, in which the graphic elements of the MCE logo are animated and transformed into a flow of energy. This energy is in constant renewal and movement, reflecting the dynamic nature of the HVAC+R market, making it an ideal fit for the exhibition. The MCE colour palette evolves with the three traditional colours of the logo (orange, light blue and blue), integrating them in a continuous exchange. It does not deny the past; the usual institutional blue is ready to welcome and highlight the MCE lettering in total white.
"The new claim is just the tip of the iceberg of MCE's new positioning. - We have fully embraced the trends driving the ecological transition, decarbonisation, digitalisation and energy efficiency," says Massimiliano Pierini, Managing Director of RX Italy. We have also visually reinvented ourselves, immersing ourselves in the flow of solutions, values, products and technologies that will naturally find their ideal arena at MCE 2026".
The new MCE image was created by Break Design, a Milan-based corporate, brand and packaging design agency headed by Paola and Giorgio Garavaglia. It will appear on all materials for the upcoming 2026 edition.
“'MCE is synonymous with evolution. - concludes Paola Garavaglia, Design Owner and Managing Partner of Break. - With its flowing syntax, the new tagline completes and supports the image of the new edition. Conceived for an international target but inspired by the Greek enérgeia - action, it directly communicates the event's core theme and invites everyone to participate"
Source: RX Global
