MCE – Mostra Convegno Expocomfort presents the new visual identity and the new claim

05.01.2023
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"Beyond Comfort" is the new claim that MCE presented at the ANGAISA meeting and that summarizes its new strategic positioning. Innovation, sustainability and energy efficiency are the guidelines on the basis of which RX Italy, for MCE 2024, will from now on develop a series of initiatives dedicated to the HVAC+R sector, renewable energy sources and water management.
MCE – Mostra Convegno Expocomfort presents the new visual identity and the new claim

(Picture: Exhibition Conference Expocomfort)

The MCE, the most prestigious showcase of the sector, thanks to the role it has acquired over the years, broadens the visual horizons with a process that is increasingly comprehensive and driving significant changes, which aims to promote its role as a global business platform through which companies in the sector can attract new customers and which Strengthen contacts with designers, installers and designers of plants and systems for comfort in the industrial, commercial and residential sectors. This new course entails profound changes in the MCE's offer, which now presents itself to the market with a new look and new positioning, starting from a biennial, business-generating event and in line with the new positioning of RX.

The first intervention begins with the image and introduces a modern, digital orientation that embraces both the heritage of the past and the development path of the future. The design has been renewed, especially with a view to digital use, albeit within the framework of the continuity of the brand. The iconic orange/sky blue/blue color scheme that identifies the hot, aquatic and cold sectors remains, as does the blue background, which continues to embody the trait of strong recognizability and flexibility of use. The new claim "Beyond Comfort" is the framework of a series of initiatives, the central element of which is the declination of all MCE activities in the spirit of three guiding principles that shape the world: "Innovation", "Sustainability" and "Energy Efficiency".

“The concept of comfort is in constant evolution, technological innovation and not just environmental sustainability are areas that most influence changes. Air quality, thermal and acoustic comfort, but also the new energy sources, CER and industrial energy efficiency are some of the aspects that will be at the heart of the initiatives of the MCE,” notes Massimiliano Pierini, Managing Director of RX Italy. "The fundamental mission of the new MCE visual identity is to accompany our exhibitors and partners into the world of tomorrow, and to inspire and support their strategic corporate vision."

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