A Breath of Fresh Air for MCE With Two International Events

Just a few months after the closure of the 39th edition of MCE - Mostra Convegno Expocomfort, registering an all-time best for attendance figures with more than 2,000 exhibitors and 156,000 trade visitors who made their way to the show from 147 countries, a host of exhibitors have already started signing up for the two new international shows scheduled for 2015.

An important challenge taken on by Reed Exhibitions Group, the world’s leading organiser of exhibitions and events and the organiser of MCE, bridging the gap to further improve the excellence of plant engineering technology aimed to highlight energy efficiency at MCE, and its impact on those countries that have great potential for developing.

In fact, according to the latest figures elaborated by CRESME, investment spending in the construction industry will stimulate domestic productivity growth (+ 0.2%) in 2014, which is projected to be slightly higher in 2015 (+0.6%), and +1.7% in 2016, fueled by a recovery plan regarding residential building that generates tax credit facility on property renovation and energy qualification. Moreover, there are another geographical areas, where the market is lively with an increase in demand for systems and technologies in the residential and industrial installations industry therefore, exploiting new business opportunities. Plus, according to CRESME, the global building investment volume rose by almost 70% during the 2000s focused on older industrialized countries, whereas today 60% of the current total investment is going to focus on emergent markets and developing economies, which it is likely to increase to 66% in 2017.

"In this context, we have planned to launch MCE ASIA and MCE SAUDI", declared Massimiliano Pierini, Business Unit Director of Reed Exhibitions Italia – "with the aim of offering to all exhibitors at MCE – in anticipation of the next MCE 2016 in Milan – a valuable opportunity to market themselves locally, where the demand for high level of technical skills and knowledge is growing fastest in the field of renewable energy, ventilation, air-conditioning and sanitary hot water, especially in the residential construction industry aimed at ameliorating environmental comfort and energy efficiency”. ”A trade fair is the driving force behind international business growth, our goal is to offer our exhibitors at MCE a privileged platform for increasing their customer portfolio, expanding trade relations and helping them to deeply understand local requirements.”

MCE - Mostra Convegno Saudi – from 4 to 6 May 2015 in Riyadh

Saudi Arabia, in more detail, is the largest of the 6 GCC countries (Gulf Cooperation Council), with a population that is expected to reach 37 million inhabitants by 2020, a rate of urbanization that over the past decade has grown steadily reaching 83% (to make a like-for-like comparison, Italy has reached 62%) and a reasonable political stability. The two largest cities Riyadh (4.5 million people) and Jeddah (about 3 million people), are dynamic metropolis maintaining their trends of stable growth. Thence, over the next few years demography, economic growth and urbanization will support the development of the housing market (total housing stock expected to reach 7 million units by 2020). The construction industry is one of centre pieces of the country’s economic development. Expectations will affect investments for about 294 billion dollars by 2018, of which 63% in infrastructural work, 22% in residential buildings and 15% in non-residential buildings. As for heating, ventilation, and air-conditioning systems for the Gulf market forecast predicts a slight increase: from 1 billion US dollars in 2011 to 1,4 billion in 2015 for the whole area. Saudi Arabia, due to its climatic conditions, population and revenue represents the leading market at over 50%.

"Under these circumstances, we have developed MCE SAUDI, scheduled from 4 to 6 May 2015 taking place at RICEC - Riyadh International Convention & Exhibition Center, organized by Reed Sunaidi Exhibitions, a joint-venture of Reed Exhibitions Group with a long-term presence in the country that will be a precious support to the organization of the exhibition and the handling of formal and trade procedures for exhibiting."

MCE – Mostra Convegno Expocomfort Asia – from 2 to 4 September 2015 in Singapore

The second international event conceived by Reed Exhibitions is MCE ASIA, scheduled for 2 – 4 September 2015 in Singapore, to be held in Marina Bay Sands, in conjunction with Building Eco Xpo (BEX) Asia, the premier business platform for Southeast Asia showcasing cutting-edge sustainable technologies in building design and architecture organized by Reed Exhibitions Ltd.

For quite some time now, BEX ASIA, has been a point of reference for all trade professionals of this geographical region. In 2013, it has registered the participation of 310 exhibitors from 72 countries and more than 10,000 trade visitors, of whom 78% from Southeast Asian countries namely: Malaysia, Taiwan, Philippines, Indonesia, Brunei, China, Japan, Cambodia, Myanmar, Vietnam, India, etc. As the region leading green building event “The International Green Building Conference (IGBC)”, taking place from 1 to 3 September 2014, will be the anchor event of the Singapore Green Building Week (SGBW) and is expected to attract more than 10,000 participants from over 50 countries. The strength of MCE ASIA in conjunction with BEX ASIA 2015 will be in its ability to showcase a 360 degree view of the most ground-breaking technologies in terms of energy efficiency and saving for the construction supply chain, from building envelopes to coverings, from plumbing and sanitary ware industries to smart water management installations aimed at Southeast Asian trade professionals.

Moreover, Singapore is a financial centre of International repute, one of the greenest cities in the world: today, more than 21% of all buildings are certified green mark buildings. The master plan of the city, drawn in 2013 by the Home Affairs Committee predicts 80% of green buildings in the year 2030, with the purpose of making Singapore a leading global sustainable city. A development plan aimed at all players in building and plant engineering industries attending MCE. According to official figures published by Frost & Sullivan, in June 2014, the construction industry in Asia Pacific has generated 494.49 billion dollars in revenue in 2013, and forecast predicts a massive increase to 750,00 billion dollars in 2018. In light of the establishment of an ASEAN community in 2015, the South East Asia is one of the most attractive regions to business and international companies due to its population growth and the increase in the levels of urbanisation of the Southeast Asian countries such as Thailand, Indonesia, Vietnam, Philippines, Malaysia, where there is a growing demand for systems and solutions for summer air-conditioning, water conservation and the use of renewable energy.

Two new initiatives MCE ASIA and MCE SAUDI having an impact on the development of internationalism and attention to emerging markets that have been constantly the strengths of MCE – Mostra Convegno Expocomfort and Reed Exhibitions brand, offering an invaluable occasion aimed at all players involved to create a thriving business environment.