Analytica Lab Africa, Food & Drink Technology Africa and IFAT Africa to Use a Colocation
Wide-ranging water delivery and purification, solutions for the food and beverage industries as well as laboratory technology, analysis and other application areas are key issues in the future market of Africa.
The new co-location at the Gallagher Convention Center opens up synergy effects for all three trade fairs (Image: IFAT Africa)
The leading industry trade fairs analytica Lab Africa, food & drink technology Africa (fdt Africa) and IFAT Africa are joining forces. In the future, they will jointly showcase new innovations in the areas of analysis as well as beverage, food and environmental technologies. Beginning in 2019, the three trade fairs will be held every two years in the Gallagher Convention Centre in Johannesburg.
Dr. Reinhard Pfeiffer, Deputy CEO of Messe München, who oversees drinktec and the analytica cluster, said: “Our new concept creates a joint platform where exhibitors and visitors can explore trends and innovations in the environmental, beverage and food industries and in the field of analysis.”
An example, how the three trade fairs will generate synergies in the area of water: fdt Africa supports the growth trajectory of the beverage and food market in southern Africa. The industry needs far-reaching and stable water supplies and purification. One of the focal points of fdt Africa is solutions related to the efficient use of water as a raw material, service water or a means of cleaning. This is where the connection to IFAT Africa comes into play. IFAT Africa covers all aspects of the topic of water: from the production of drinking water and
purification to waste water treatment. Analysis and quality control play a major role here in order to meet the high standards for water quality and food safety – visitors to analytica Lab Africa learn about solutions that range from sampling to a broad range of analytical methods and evaluation processes.
South Africa: Trend indicator for markets in Africa
South Africa’s economy is among the strongest on the African continent. Africa’s third-largest economy continues to be very appealing to Messe München. Stefan Rummel, the International Managing Director of Messe München who oversees the global IFAT cluster, is certain: “By combining the three trade fairs, we are creating a concept that will uniquely highlight the special features of the African market and offer the right, overarching solutions. As the organizer, we are not only seizing on the growth trend in the three industries, but are also actively fueling it.”
Messe München has been expanding its portfolio in the future market of Africa for several years now: In 2014, drinktec entered the sub-Saharan region with food & drink technology Africa. A year later, IFAT continued the internationalization effort by holding the first IFAT Africa. With the recently acquired Lab Africa (which is now called analytica Lab Africa), Messe München expanded the range of its technology-oriented professional trade fairs even further. The local trade fairs provide international exhibitors with access to highpotential markets.
The collocated trade fairs will be held in the Gallagher Convention Centre. Situated between Pretoria and Johannesburg, it has very good travel connections and provides exhibitors and visitors with the highest level of comfort. A long-range hall concept will be introduced for the first joint trade fair that is scheduled for July 9 – 11, 2019. Interdisciplinary talks in the supporting program that will be jointly organized by analytica Lab Africa, fdt Africa and IFAT Africa will ensure the best-possible knowledge transfer for all industries.
Source: Messe München GmbH