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WIKA Strengthens International Sales: Sascha Niederhagen Takes Over EMEAI Region

18.09.2025
The WIKA Group is leveraging international sales expertise. On 1 July 2025, Sascha Niederhagen assumed the role of Executive Vice President EMEAI. As a member of the Management Board, he will oversee sales activities in Europe, Africa, India and the Middle East, as well as Corporate Marketing and Key Account Management.
WIKA Strengthens International Sales: Sascha Niederhagen Takes Over EMEAI Region

Sascha Niederhagen joins the WIKA Management Board and takes over the EMEAI region. (Image source: WIKA Alexander Wiegand SE & Co. KG)

Sascha Niederhagen brings many years of management experience in establishing and developing international sales, service and marketing organisations. His focus is on customer centricity and efficient, market-oriented structures throughout the entire customer journey.

“I love developing a vision together with a strong team and implementing it in a customer-centred, strategic and international manner. WIKA is a global company with a high level of technological expertise and strong values. I am looking forward to actively contributing to the further development of sales and service,” says Sascha Niederhagen.

Most recently, he was Co-CEO at BEKO Technologies GmbH. Prior to that, he served as Chief Sales Officer at the Bürkert Group, where he managed global sales activities. From 2009 to 2020, he held management positions at SICK AG, including as a member of the Management Board with responsibility for the Corporate Solution Centre Factory Automation and global Key Account Management.

“In Sascha Niederhagen, we have gained an experienced sales expert who combines strategic foresight with operational implementation skills. I am delighted to welcome him to the Management Board,” says Alexander Wiegand, CEO of the WIKA Group.

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