ISH / Aircontec to include IKK Building Forum starting 2007
In 2007 and thereafter, IKK Building will take place in Frankfurt am Main, in conjunction with ISH / Aircontec (6 to10 March 2007). Initially planned as a forum with its own dedicated exhibition space, IKK Building will focus on building engineering.
The forum thus offers an additional marketing platform for those IKK exhibitors who want to target their products more firmly towards companies who build installations for major projects, towards planners and towards the sanitary, heating and air-conditioning trade. The successful leading trade fair IKK – The International Trade Fair for Refrigeration, Air Conditioning, Ventilation – with its emphasis on refrigeration systems and components for trade, industry and transport, on refrigerants, refrigeration furniture, cold cabinets and cooling units, as well as on air-conditioning and ventilation technology - will, however, be held every two years in Stuttgart from 2008 onwards.
Messe Frankfurt presented its concept for an ‘IKK Building’ event in May of this year in response to a competition initiated by the IKK organisers, IKK Messe-, Wirtschafts- und Informations¬dienste GmbH. Its expressed aim was to integrate building-services-oriented refrigeration technology into the world’s leading trade fair for bathroom, building, energy, air-conditioning technology and renewable energies. "The integration of IKK Building into Aircontec in association with ISH is the logical development of an exhibition concept which finds its justification in growth, consumer demand and political constraints such as, for instance, the ‘European Energy Performance of Buildings’. As a result, it is ways of looking at the total energy performance of a building which lie at the centre of the event", suggests Iris Jeglitza-Moshage, Vice President for Technical Fairs at Messe Frankfurt.
In this way, visitors have access to an even more closely concentrated range of products and will, in future, be able to find out about and exchange ideas about technologies and products to do with buildings and building engineering in a much more comprehensive manner. Particular advantages for manufacturers in the field of refrigeration technology lie in the fact that it is only at ISH/Aircontec that they will find important target groups all in the one place and in this optimum structure.
Future IKK events abroad, too, will proceed from the close co-operation between IKK GmbH and Messe Frankfurt. From this point of view, both partners have in their sights important future markets such as India, the CIS States and the Middle East. Jeglitza-Moshage puts it this way: "All in all, there are two immediate advantages: Messe Frankfurt, with their successful strategy of internationalisation, will provide valuable support for IKK’s foreign activities. And in combination with IKK Building, this collaboration will create a very sensible complement to the IKK exhibition in Stuttgart."
Source: Messe Frankfurt GmbH