Dow Water & Process Solutions signs a trademark licensing agreement with SPC “ECOSOFT” Ltd. as part of the ingredient branding program focused on water residential segment. Ecosoft will use and market Dow Filmtec reverse osmosis membranes to manufacture water systems in Ukraine.
Dow Water & Process Solutions, a business unit of The Dow Chemical Company and Ecosoft, one of the leading Ukrainian producers of water filter and systems, signed a trademark licensing agreement on September 27, 2013. Under the terms of the agreement, Ecosoft will use Dow Filmtec Reverse Osmosis (RO) Membranes to manufacture water systems and filters for home drinking water applications and will highlight the Dow Filmtec RO Brand on its marketing collateral. This agreement is part of Dow Water & Process Solutions’ ingredient branding program with the objective of increasing the visibility of Dow Filmtec with consumers in the residential segment.
Source: Dow Water & Process Solutions
Gergely Nagy, Commercial Director, Dow Water & Process Solutions, Russia, CIS, Central Europe, Greece and Turkey, said, “Our partnership with Ecosoft is based on mutual trust and more than 15 years of collaboration and open dialogue in various water treatment applications across Ukraine - in industrial, commercial and residential segments. Residential application is one of the most dynamic market segments due to the continuously increasing demand for clean drinking water. Therefore, this new trademark licensing agreement with Ecosoft marks an important milestone in our business strategy in Ukraine. As a global leader in advanced separation and purification technologies, we are committed to providing high quality products and ongoing technical support to Ecosoft and jointly equipping end users with advanced separation and purification technologies - to help make drinking water cleaner and available – along with doing our best to preserve this precious recourse for future generations,” Nagy added.
“Since 2007 thousands of households have been relying on Ecosoft to take care about the quality of drinking water – which proves the high quality of our water filters. In our production process we stick to the products of high quality; whereas the heart of the filter is the Dow Filmtec Reverse Osmosis Membrane. The Dow Filmtec RO Inside” logo displayed at Ecosoft filters is the sign for end users that they can be confident in the drinking water in their homes that meets the highest international standards,” said Andrey Mitchenko, Managing Director, Ecosoft.
Dow Water & Process Solutions is the pioneer – and industry leader – of reverse osmosis purification technology and has a reputation of producing innovative technological solutions that facilitate high quality products. As part of the agreement and outreach to consumers to increase visibility for the Dow brand, Ecosoft will display Dow Filmtec RO Membranes in their products. Ecosoft water systems in Ukraine will incorporate a “Dow Filmtec RO Inside” logo, as well as information about end-use benefits. This will help to strengthen Ecosoft’s leading position in the Ukrainian water drinking applications market, as well as increase Dow market share.
Oleksandr Aleksandrov, Country Manager of Dow in Ukraine, added: “Today’s agreement with our Ukrainian partner Ecosoft in the water residential applications is a clear demonstration of Dow’s ongoing commitment to the Ukrainian market, our customers and local communities. For already 17 years of our continuous presence in Ukraine, we have been growing the business jointly with local players and contributing to the country’s economic development.”