Wasser Berlin International Comes to a Positive Conclusion
A high number of decision-makers, political representatives and an outstanding programme of supporting events – that is how to best summarise Wasser Berlin International 2015, the only platform in Germany that reflects the entire economic cycle of the water industry.
Over a period of four days the international water industry was gathered in Berlin. From 24 to 27 March 22,686 trade visitors from 104 countries found out about the latest products, services and technical solutions displayed by 557 exhibitors representing 26 countries.
Dr. Christian Göke, Chief Executive Officer of Messe Berlin GmbH: “asser Berlin International 2015 provided a better overview and was even more wide-ranging and structured. The new concept was an all-round success. The reactions were very positive from exhibitors and trade visitors alike. The decision to incorporate the congress into the trade fair was also very well received.“
More than ten delegations from European and non-European countries, including from Jordan, Korea and Singapore, attended Wasser Berlin International. The delegation from Central America alone, which represented El Salvador, Costa Rica, Guatemala, Honduras, Mexico and Nicaragua, was able to conclude business in excess of ten million euros.
Numerous international representatives attended the opening of the fair. Those present included Federal Minister for the Environment, Nature Conservation, Building and Nuclear Safety Dr. Barbara Hendricks, the Jordanian Minister of Water and Irrigation Dr. Hazim El-Naser and the Bulgarian Minister for Regional Development and Public Works Lilyana Pavlova. Wasser Berlin International 2015 also welcomed Federal Minister of Education and Research Johanna Wanka at the fair.
Trade visitor survey results
A large number of the trade visitors at Wasser International were decision-makers and came from abroad. The share of foreign trade visitors rose yet again and reached 27%. Significantly more decision-makers attended this year’s event, with senior executives now making up around 52% of the trade visitors. 51% of the trade visitors said they had a significant influence on their companies purchasing and procurement decisions.
92.5% of the trade visitors described business at the fair as good. 75% were able to establish new leads. More than 10% of the trade visitors were able to conclude business at the fair.
Around 300 school classes from several federal States took part in Wasserleben, the interactive show for the public. Exhibitors and trade visitors were greatly impressed by the activities organised by schoolchildren for their peers and by the 49 institutions whose focus was on the sustainable exploitation of water resources.
Schaustelle Wasser was very well received. This was organised mainly by Berliner Wasserbetriebe, with substantial support from Berlin’s construction engineering industry. Around 500 trade visitors from around the world were able to gain a unique first-hand insight into how well the latest technologies perform.
Source: Messe Berlin GmbH