MCE – Mostra Convegno Expocomport 2016


With just a few months left to go, the 40th MCE - Mostra Convegno Expocomfort – the world’s leading exhibition dedicated to residential and industrial installations, air-conditioning and renewable energies, scheduled for 15th - 18th March 2016 at Fiera Milano.

MCE – Mostra Convegno Expocomport 2016

Cutting-edge systems and solutions showcased by the major national and international players in the heating, air-conditioning, refrigeration, valves, hardware, sanitary technology, water treatment, and renewable energy as well as domotics and building automation, reign once again as the undisputed protagonists of MCE 2016. So far MCE has recorded an attendance figure of over 1,600 exhibitors, 40 percent of whom coming from 53 countries worldwide, occupying more than 90 percent of its exhibition space.

Bolstered by the success of the 2014 edition (more than 2,039 exhibiting companies, 871 of whom were from abroad, and 155,987 trade visitors, 36,311 of whom made their way to the show from 146 countries), MCE reaffirms its leading position within an industry segment that is one of the most technologically advanced on the market, and increasingly strategic in the current economic scenario, ensuring a constant stream of innovative and integrated products, systems and solutions, as well as economic benefits and employment opportunities arising from energy efficiency.

The concept behind MCE 2016 is actually the high-grade integration between systems and solutions, electric and thermal world, building envelope and installation technology to implement intelligent management system, to reduce energy use, to protect the environment and preserve our natural resources.

Above listed issues are some of the key strengths of MCE 2016 that emerged from research on energy efficiency technologies presented today and conducted by Energy & Strategy Group of Politecnico di Milano for MCE: “Residential end-use efficiency.” The results show that solutions focused on providing maximum energy efficiency namely Heat pumps, Building Automation Systems and Condensing Boilers, will rise by about 12.8 billion euros; renewable energy solutions such as, mini wind turbines; PV, solar thermal and micro cogeneration systems, as well as biomass boilers, will reach 4 billion euros. Meanwhile, integrated solutions like Solar PV + Heat Pump or Solar PV + Heat Pump + Solar storage battery systems etc., are estimated to reach 0.87 billion euros + H.A. All forecasts go forward three years around the country. Success in tackling this outstanding challenge will require a synergy between intelligence, expertise and research.

“The high number of exhibitors who have already signed up to MCE 2016, indicate positive trend both in the manufacturing world and in the distribution world of HVAC & sanitary installations represented by Anima and Angaisa, respectively – declared Massimiliano Pierini, Managing Director of Reed Exhibitions Italia. Our mission is to organize a unique event, a concrete platform for better matching supply and demand, building relationships, and networking to proactively generate new business opportunities. An exhibition provides an invaluable tool for us and Reed Exhibitions Group to which we belong, that helps fulfill the needs of our customers be they visitors or exhibitors, becoming a major driver of market evolution at one with trends and changes. MCE is perfect for an in-depth interaction between exhibitors and visitors, to meet each other’s needs. I’m fully convinced that MCE will meet the expectations of all who take part in.”

In particular, the common thread of the conference and events program of MCE 2016 is NZEB - Technologies, tools and marketing strategies. One of the hottest current issues that will be examined throughout the conference calendar, encompassing the opening ceremony on 15th March 2016, with the presentation of the first Forecasting and Cyclical Report on the Market of Residential and Industrial Installations in Italy; as well as a market overview and the final appointment of the Road Show tour Thermo Evolution: new rules – new opportunities, a joint project of Angaisa, Assistal, Assotermica and MCE - Mostra Convegno Expocomfort dedicated to the new energy label and Ecodesign measures.

At MCE – Mostra Convegno Expocomfort 2016 Percorso Efficienza & Innovazione and Oltre la Classe A are back. Two synergistic and complementary events aimed at highlighting the technological excellence of businesses that will be gathered together in a full-scale building located for the first time in Hall 2.

Once again, That’s Smart will be one of the strengths of MCE, a conference format combined with an exhibition area dedicated to domotics and building automation organized this year in partnership with Anie and Anie Rinnovabili.

A novelty for MCE 2016 will be Mcemaster the physical and online meeting place aimed at installers.

Not to be missed the list of initiatives put in place by the main trade associations. Angaisa, Italian Dealer Association for Plumbing and Sanitary Equipment, HVAC, Flooring, Tiles and Bathroom Fixtures and Fittings will present Casangaisa, and Anima, Federation of Italian Associations of Mechanical, Engineering and Related Industries, will once again have a dedicated lounge. Last but not least, MCE - Mostra Convegno Expocomfort 2016 is the first Italian exhibition that has been certified in accordance with the International standard ISO 20121, “Events Sustainability Management Systems.” In line with these objectives, amongst the several activities developed by MCE 2016, the one that stands out is emailing all electronic invitations online. A small gesture of our commitment to respect the environment.

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