Lighthouse Award for Innovation in Communication and Partnerships

08.01.2021
The Brave Blue World Foundation, the not-for-profit initiative behind the acclaimed documentary film on water innovation “Brave Blue World,” has recognized Xylem and partner Manchester City Football Club, owned by City Football Group, with a Lighthouse Award for Innovation in Communication and Partnerships.
Lighthouse Award for Innovation in Communication and Partnerships

Xylem and Manchester City Football Club win Lighthouse Award for Innovation in Communication and Partnerships. (Image source: Xylem)

The foundation launched the Lighthouse Awards this year to honor ten pioneers and visionaries across the water sector.

In 2018, Xylem embarked in a multi-year partnership with Man City, with the aim of elevating the conversation on water challenges and conservation by tapping into the Club’s global fan base to engage the next generation of water advocates and innovators.

In the past two years, Xylem and Man City have teamed on a number of impactful content campaigns and engagement programs, including our most recent End of Football film. Working with renowned Hollywood moviemaker - Great Guns director Roar Uthaug, Xylem and Man City created an emotive short film highlighting the impact that water complacency can have on society, including football, telling the story through the eyes of a young Manchester City football fan.

The impact of the emotive video has shown how strongly the public engages when you combine the power of football with an important social cause. In just three weeks, the End of Football video was viewed over 10 million times across all platforms and reached over 470 million individuals, cementing it as one of Man City’s top performing partner videos of all time.

To date, Xylem’s partnership with Man City has reached more than 770 million individuals across media and social media platforms, and more than 39,500 individuals across the globe have committed to becoming better water stewards as a result. Additionally, more than 11,300 young people in communities in need have participated in an innovative football & WASH education program.

Source: Xylem Inc.

More articles on this topic

Continuous Monitoring of a Hydropower Project Reveals Massive Swings in Carbon Emissions

28.03.2024 -

The Kariba Dam holds back the world’s largest artificial reservoir and generates power for millions of people in Zambia and Zimbabwe. A recent study of the dam showed how it affects the release of greenhouse gas emissions in the reservoir and downstream. Using Xylem’s YSI EXO2 multiparameter sonde for continuous monitoring, researchers gained new insights into how hydropower plants can be optimized to reduce carbon emissions.

Read more

Historic Project Linking Rome and Vatican City Uses Advanced Technology and Local Knowledge

21.03.2024 -

Water technology is playing a crucial role in an urban regeneration project to connect Rome and the Vatican City for the Catholic Church’s 2025 Jubilee. The historic project will extend the Lungotevere in Sassia underpass to enable the creation of a new pedestrianized zone that connects Castel Sant’Angelo with St. Peter’s Square. The extension will be completed as the City of Rome prepares to welcome 35 million visitors for the Jubilee – a special year of grace in the Catholic Church.

Read more

Treatment Plant Maintains Service During Infrastructure Upgrade Using Xylem Rental Bypass

14.03.2024 -

To move forward with long overdue infrastructure upgrades, Nodra AB needed a wastewater bypass solution capable of lifting up to 3,000 liters per second into its Slottshagens treatment plant. Xylem’s Rental Solutions team set up a turnkey wastewater bypass station in a little over three weeks. Through dedicated service personnel and remote, digital monitoring and control, Xylem provided 24/7 operational support throughout the 10-week bypass.

Read more

Finland’s Oldest and Still Operational Shipyard Gets High-Tech Pumping Solution

08.03.2024 -

Built in 1750, the Suomenlinna shipyard is a UNESCO World Heritage site that still has two active dry docks. The shipyard is part of the Suomenlinna Sea Fortress, located on islands off Helsinki’s coast and visited by about one million people per year. When the site’s managers needed a more efficient way to empty the dry docks, they chose Xylem’s Flygt N3171 submersible pumps, with remote monitoring and adaptive performance to save energy.

Read more