Easier Selection of Measurement Instruments in the New Web Shop

14.12.2020
More and more measurement instruments are being ordered online from Endress+Hauser. In the first five months of 2020, incoming orders via endress.com nearly doubled.
Easier Selection of Measurement Instruments in the New Web Shop

With the new FLEX product segmentation structure, selecting measurement instruments from the Endress+Hauser website will be even easier. (Image source: Endress+Hauser)

With the introduction of the new FLEX product segmentation structure, integration of the global E-direct portal into the website and further optimization of the e-commerce area on endress.com, finding and ordering the right products online will be even faster and easier for customers.

“By merging both shops and introducing several innovations on endress.com, we are making it even easier for customers to do business with us digitally,” says Nikolaus Krüger, Chief Sales Officer at the Endress+Hauser Group. While the global E-direct portal was designed for simple products that serve basic measurement needs, endress.com offers the entire Endress+Hauser portfolio. With the migration on course to be completed by the end of the year, everything will be available at a glance and from a single source online, thus eliminating the need to switch shops and accounts.

To do that the FLEX product segmentation was introduced on endress.com. This new feature supplements the existing selection options and divides the Endress+Hauser measurement instrument portfolio into four areas according to the needs of the customer. The ‘Fundamental’ segment contains basic products that are easy to select, install and operate. ‘Lean’ features reliable and robust instruments designed for the efficient management of core processes. ‘Extended’ shows all innovative process optimization technologies, while the ‘Xpert’ segment combines specialized products for demanding applications. “FLEX makes it even easier for our customers to locate the right product for their individual needs,” says Nikolaus Krüger.

Newly revamped e-commerce section to provide the best possible user experience
In addition, the endress.com e-commerce area was expanded with useful functions to improve the user experience. After signing in, customers can now use their ‘My Endress+Hauser’ account to more easily manage all of their activities, such as product offers and orders. The account structure, shopping cart and checkout have been optimized as well. Enhanced order tracking provides full transparency, which now gives customers the ability to call up the status of their orders at any time and from any device.

More articles on this topic

Endress+Hauser Holds its Own in the Crisis

22.02.2021 -

Endress+Hauser has weathered the crisis year 2020 in good shape. However, the Group’s consolidated sales fell – strongly influenced by exchange rate effects – by almost 3 percent to just under 2.6 billion euros. Even a strong laboratory business could only partially offset the shortfalls in process automation, which was hit harder by the effects of the coronavirus pandemic.

Read more
Directly to the product selection in

PumpSelector

LATEST NEWS

  • Advertisement
  • JOB MARKET