ISH digital 2021: Results

Thus, the first digital edition of ISH was able to generate social, political and economic relevance with themes such as the Green Deal, life-giving air and hygienic bathroom trend.

The Green Deal was one of important future-oriented themes in the Energy section of ISH digital 2021 and included heating solutions and systems that make a decisive contribution to the attainment of climate goals. Another focal point was the great significance of ventilation and air-conditioning systems, especially against the background of the current pandemic. This year, the Water section focused thematically on drinking-water hygiene and the hygienic bathroom. Dirt and bacteria resistant surfaces, touch-free operation and hygienic electronic bidets showed how the sanitation industry is reacting to growing expectations in terms of hygiene.

Some 290 hours of content were broadcast during the digital fair from 22 to 26 March 2021. During this time, 277 live and on-demand events were held and watched by around 62,000 viewers. This, however, by no means marked the networking boundaries: it was possible to make personal appointments with exhibitors’ representatives until 1 April 2021 so that, in the end, a total of around 6,600 meetings were held. The platform stayed open for all participants until 30 April 2021, thus giving them the chance to see recorded content and make contact with other participants. The result: approximately 82,000 participants were active when the platform closed, which means around 13,000 participants were added during the post-fair phase. Some 33,400 contacts were distinguished by interest on both sides. Wolfgang Marzin, President and Chief Executive Officer of Messe Frankfurt, said, “We wanted to launch a high-quality networking platform and present themes of importance to the sector in a concentrated way. I think we succeeded in this. By holding ISH digital, we have been able to gather a lot of experience for hybrid events in the future. Visitors appreciated the range of products and services offered. And our exhibitors remain firmly behind ISH.”

The next ISH will be held at Frankfurt Fair and Exhibition Centre from 13 to 17 March 2023. Exhibitor registration opens in November 2021.