To fortify the brand Endress+Hauser even further, the company is acquiring 100 percent of the process automation business of Colsein Ltda., its longtime sales and service partner in Bogotà.
“We believe Columbia represents a market with great potential for further growth,” explains Michael Ziesemer, Chief Operating Officer of the Endress+Hauser Group. To date, the Swiss measurement and process automation specialist has been represented by local partner Colsein Ltda., whose portfolio includes a wide range of services such as calibration, maintenance and engineering, in addition to its sales activities.
To gain additional market share and fortify the Endress+Hauser brand even further in the country, Colsein’s process automation business will be transferred to a new Endress+Hauser sales subsidiary on 1 January 2016. The company will continue to maintain its headquarters in the capital city of Bogotà. Gabriel Navas, founder and managing director of Colsein, will stay on as a member of the board.
A committed team
Of Colsein s roughly 250 employees, nearly a third work in the process automation business. The company has represented Endress+Hauser in Columbia since 1993, successfully managing both domestic and international customers. “We’re pleased that we can rely on a skilled team of employees in Columbia who have worked hard to establish the Endress+Hauser brand in the country,” says Michael Ziesemer who adds: “This is a foundation we can build on.”
With a population of almost 50 million, Columbia is one of South America s most populated countries, second only to Brazil. After Chile, it s considered the continent s largest growth market. Although the oil and gas industry is the main driver of economic development, state-of-the-art measurement and automation technology is also helping to make process technologies efficient, safe and environmentally compatible in the food & beverage, water & wastewater and power & energy industries.