The section on water at IFAT is being further strengthened: The Arab Countries Water Utilities Association (ACWUA) and Germany’s Technisches Hilfswerk (THW) have signed up to long-term cooperations with the world’s most important environmental technology trade show.
As part of the cooperation with ACWUA, Messe München is planning a joint stand for IFAT exhibitors at the upcoming Arab Water Week, taking place from January 11 to 15, 2015 in Sweimeh on the Dead Sea in Jordan. For its part the ACWUA is bringing delegations of visitors from the highly interesting Arab region to IFAT in Munich. This cooperation is getting off to a successful start: For this year’s IFAT the ACWUA is organizing visits by delegations from Egypt and Jordan, for example, and by a group of representatives from the private sector in the Arab countries.
Eugen Egetenmeir, Managing Director of Messe München, sees great opportunities in this cooperation: "In the Arab region major investment in environmental technology is in the pipeline in the short and medium term. This offers good prospects for the exhibitors at IFAT. The visitors, for their part, have the chance to see the latest technologies here in Munich and to set out what they require for their markets."
Germany´s Technisches Hilfswerk (THW, Federal Agency for Technical Relief) has organized demonstrations on the open-air site at previous events, but for this year’s IFAT a memorandum of understanding was signed with the agency, under which it is committed to also setting up a demonstration space at future events focusing on the processing of drinking water, combating oil spills and flood protection systems.
Gerd Friedsam, Vice-President of the THW, is sure that this stronger presence will "raise the profile of the THW. Anyone interested in working for the THW will be able to gather detailed information here. IFAT offers us the chance to put on a comprehensive presentation of our capabilities in securing drinking water supplies, protecting against floods and combating oil spills." IFAT, too, benefits. For Egetenmeir it is clear that "the section on coastal protection/flood control at the show will be more visible as a result of this cooperation. Also we have seen in recent years, not least as regards flooding, how important these preventive technologies and institutions like the THW are for our society."